Overview

This session is exclusive to The Global Startup Program participants.

The Global Startup Program is an innovation program spearheaded by the Italian Trade Agency and the Italian Government in partnership with Dubai Future Foundation and AREA 2071 to support Italian startups expand their growth in international markets and scaleup.

As part of the program, we will focus on how to drive innovation into governments, introduce UAE’s innovation ecosystem and provide them with access to setting up in the UAE, capacity building workshops, innovation challenges and investor introductions.
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Many entrepreneurs don't fully grasp what Product Market Fit (PMF) looks like from a scalability and profitability perspective. We analyse companies such as Uber, Facebook and also some smaller startups to see if they are actually hitting PMF. Many startups exit even before hitting a real market but in 2020, it is increasingly more important. Investors are becoming more demanding for companies to have concrete, sustainable business models.

Key Takeaways

1. Explore different types of Product-Market Fit with in-depth case studies
2. Explore the cycle of how to reach PMF every single time. We go through customer discovery, validating a hypothesis using what we call 'Minimal Viable Tests' (MVTs) and how to ensure your tests are cost/time effective
3. Participants will create a game plan to reach product-market fit within a few weeks of launching. They start with some customer discovery question planning, run a quick 15-minute interview and then design a minimal viable test that they believe can help them validate their solution.

Speaker

Ajay Prakash, Founder & CEO at EntryLevel

Ajay Prakash has rich experiences in founding and leading product teams. He recently founded EntryLevel, an experience platform dedicated to helping jobseekers discover and get the right job for them. Previously, his roles include Global Head of Product at Draper Startup House and Cofounder of Perlin, a cloud computing marketplace that uses computing power in smart devices in order to make the services globally accessible. He also founded Real Skills Education in 2019 - a NFP in Australia that helped over 5000 engineers in employment, bridging the gaps between classrooms and workplaces. He has been featured on Forbes Asia's 30 Under 30 for Enterprise Technology for his work as a serial entrepreneur.