Overview

This session is exclusive to The Global Startup Program participants.

The Global Startup Program is an innovation program spearheaded by the Italian Trade Agency and the Italian Government in partnership with Dubai Future Foundation and AREA 2071 to support Italian startups expand their growth in international markets and scaleup.

As part of the program, we will focus on how to drive innovation into governments, introduce UAE’s innovation ecosystem and provide them with access to setting up in the UAE, capacity building workshops, innovation challenges and investor introductions.
___

Launching a product into a new market and expanding your business is no easy task. You need to build the right networks, partnerships and collaboration within the chosen ecosystem. Learn how to enter new markets with these proven frameworks, understanding the DNA of your chosen market and how to focus on right business development opportunities that match your internal capabilities.

Key Takeaways
1. Learn how you can use different context-based market entry strategies dependant on your business model and targeted customers
2. Develop your smallest viable market to test the market entry before rolling it out
3. Case studies of different companies and their entry strategies

Speaker

Subhashish Dwivedi, Business Head, UAE - OYO Homes at OYO

Subhashish Dwivedi is the Business Head, UAE for OYO Homes. He is a motivational business leader skilled in P&L Management, New Launch Strategy, Business Development, and Sales & Strategy. He has set up sustainable business models, growing existing and building new supply & demand channels in Real Estate, Hospitality and Internet industries. He also has demonstrated history of working, building, leading and managing large teams across verticals in markets of Middle East,