Fashion and Jewelry

What does it mean to look both futuristic and traditional? How will the patterns, fabrics and texture of the UAE combine with technology and change in the future? 

The sense of style and fashion in the UAE changes every year, yet certain core elements remain. The Emirati Kandoora is distinct from other traditional clothing and subtle differences in how a Sheila or Abaya are worn can differentiate UAE residents from other countries in the world.

How will our formal and casual wear change over time? What would a futuristic wedding dress look like? How will our business attire grow and change? What about sportwear and casual wear? How will these combine with technology to create a new, unique sense of style?

You are encouraged to be as creative as possible to rethink design and incorporate unique aesthetics, new technologies, and innovative materials that will define your vision of Emirati Futurism in fashion and jewelry. 

What is covered by this category?

Designs could vary and cater to both men and woman of all ages, and may include animals too. The designs can be ready to wear, fabric designs as well as jewelry designs which reflect the competition theme “Emirati Futurism”.

Submission should include the following

• One to three A4 to A0 size files including sketches, patterns, drawings, 3D models or images with a 300dpi resolution.
• 100 word paragraph describing your idea, its inspiration and how it reflects an Emirati Futurist aesthetic.

Optional

• One to three A4 to A0 size files which includes sketches, mood-board, or images that support your idea.

Submission formats

• Images (.jpg or .pdf)

Judging Criteria

Your idea will be scored according to the following factors:

1. Innovation: How original, creative and clever was the submission? Does it conceptually deliver on the challenge theme?
2. Presentation: How well executed was the submission, from a technical / quality point of view?
3. Values: Does the submission build on, respond to, or reference the heritage and experience of the UAE?

Final Submission date

28 May 2021

Terms and conditions apply.