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At the Intersection of Design & Government

A social impact studio of designers and policymakers exploring new ways of empowering human-centred design within government and across society. Through collaboration and creativity, Palmwood finds solutions for the government and organisations, with a focus on people’s needs.

Our Approach

Based on the principles of design-thinking, Palmwood uses empathy and curiosity in exploring bold new ideas with diverse partners. Its mission is to unlock the power of creativity in everyone’s hands and open up new conversations about what is possible through design.

“We are moving from an age of information to an age of imagination.

H.E. Mohammed Al Gergawi, UAE Minister of Cabinet Affairs & The Future
Group discussion

Embrace Questions

We frame challenges with questions to help guide our curiosity toward insights and opportunities which matter to the people we’re designing for.

Group collaboration

Radical Co-Creation

Co-creating with people challenges our assumptions, deepens insights, and makes sure we’re solving for the right needs with empathy.


Building to Think

In a high-fidelity world, building prototypes and iterating ideas along the way leads to more impact and validated input for final execution.

Group discussion

Creative Empowerment

Teaching the mindsets and skillsets of creative problem solving by connecting the people who serve with the people they serve.