

DUBAI 10X
Dubai 10X creates disruptive, exponential change in government entities, placing Dubai 10 years ahead of leading global cities. At Dubai 10X, the aim isn’t incremental innovation – i.e. making good services better. Instead, it is to utterly disrupt the status quo to create future-ready operating models.
Dubai 10X Vision
Dubai 10X was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai in 2017. He challenged all government entities to embrace disruptive innovation as a core operational process. A process of innovation and iteration saw 26 projects greenlighted for implementation in phase one.
EXPLORE THE 10X TIMELINEDubai 10X is a mindset
As much as it aims to disrupt existing business models, Dubai 10X is also about shifting mindsets and behaviours to aim big, learn from failure and adopt risk-taking.
At 10X, the aim isn’t incremental innovation. Instead, it is to utterly disrupt the status quo to spark brand new operating models for a future that doesn’t yet exist.
Introducing 10X 2.0
Dubai 10X 2.0 continues the mandate of propelling Dubai 10 years ahead of any other global city. This time, a cross-sectoral approach lays the foundations of a programme where 37 government entities are asked to collaborate, innovate and introduce novel disruptive ideas. The end goal remains the same: to create and implement today what other cities will only be doing a decade later.
Embracing disruptive innovation
Dubai 10X News & updates
